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Marketing Management, Global Edition

by Philip Kotler, Kevin Keller ...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory ... Read more

$51.99 USD

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory
... Read more
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5

Advertising and Branding

Edited by Kevin Lane Keller ...

Series series Business and Management (R0)
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in ... Read more

$179.99 USD

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in
... Read more
Stories To Take To Your Grave: Wandering Souls

by Chris O'Halloran, D.L. Winchester, Brittni Brinn, Bobbi A. Chukran, Andrew Coe, Keller Agre, Kevin Higgins, Katherine Silva, Laura Bohlcke, Michael Picco, Kelly Piner, Corrine Pridmore, Stetson Ray, Susan E. Rogers ...

For the last six months, Undertaker Books has been collecting souls. The souls of stories from authors who have dared to write about the restless spirits, caught between life and death.This anthology is for those who aren't afraid to explore the realm between the mortal world and the afterlife. Ghost stories—tales of souls who wander the earth after being torn from their bodies, waiting to reach ... Read more

$2.99 USD or Free with Kobo Plus

For the last six months, Undertaker Books has been collecting souls. The souls of stories from authors who have dared to write about the restless spirits, caught between life and death.This anthology is for those who aren't afraid to explore the realm between the mortal world and the afterlife. Ghost stories—tales of souls who wander the earth after being torn from their bodies, waiting to reach
... Read more
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Jack Ma: The Biography of an Unlikely Tech Tycoon

by Brian Keller ...

Narrated by Kevin Theis ...

Unabridged

4 hours 3 min

Founder of the internet company Alibaba, Chinese businessman Jack Ma ranks as the richest man in China. But his road to success wasn’t so simple.Inside this biography, you’ll learn how Jack Ma overcame all odds to rise to fame and fortune. After a bumpy start and a string of failures, he pushed on with perseverance and determination, and went on to become one of China - and the world’s - richest ... Read more

$4.99 USD or Free with Kobo Plus

Founder of the internet company Alibaba, Chinese businessman Jack Ma ranks as the richest man in China. But his road to success wasn’t so simple.Inside this biography, you’ll learn how Jack Ma overcame all odds to rise to fame and fortune. After a bumpy start and a string of failures, he pushed on with perseverance and determination, and went on to become one of China - and the world’s - richest
... Read more

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder, Yves Pigneur ...

Series Book 1 - The Strategyzer Series
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... Read more

$22.00 USD

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas"
... Read more
The Unemployed Millionaire

Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms!

by Matt Morris ...

A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By ... Read more

$14.00 USD

Also available as: Audiobook

A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By
... Read more

Also available as: Audiobook
Investing in People

Financial Impact of Human Resource Initiatives

by John W. Boudreau, Wayne F. Cascio, Alexis A. Fink ...

In an era of heightened scrutiny, organizations must make smarter, more evidence-based decisions about investing in people.Investing in People equips HR professionals and leaders with a proven framework for aligning human capital initiatives with strategic business outcomes. Drawing on cutting-edge research from psychology, economics, finance and accounting, the book shows how to evaluate HR ... Read more

$31.99 USD

In an era of heightened scrutiny, organizations must make smarter, more evidence-based decisions about investing in people.Investing in People equips HR professionals and leaders with a proven framework for aligning human capital initiatives with strategic business outcomes. Drawing on cutting-edge research from psychology, economics, finance and accounting, the book shows how to evaluate HR
... Read more
The Digital Transformation Playbook

Rethink Your Business for the Digital Age

by David Rogers ...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Read more

$20.99 USD

Also available as: Audiobook

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia
... Read more

Also available as: Audiobook
Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

by Marc Benioff, Carlye Adler ...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com ... Read more

$17.00 USD

Also available as: Audiobook

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com
... Read more

Also available as: Audiobook
Decision Maker's Playbook, The

12 Tactics for Thinking Clearly, Navigating Uncertainty and Making Smarter Choices

by Simon Mueller, Julia Dhar ...

The Decision Maker's Playbook is an easy-to-use, “how-to” toolkit to improve managers' decision making, using visualisations, relevant examples and actionable checklists that cater to its main target group: analytically interested, busy managers and entrepreneurs.The Decision Maker's Playbook will help readers navigate a complex world. Along the four chapters of the books, it will help you in:<st. ... Read more

$12.99 USD

The Decision Maker's Playbook is an easy-to-use, “how-to” toolkit to improve managers' decision making, using visualisations, relevant examples and actionable checklists that cater to its main target group: analytically interested, busy managers and entrepreneurs.The Decision Maker's Playbook will help readers navigate a complex world. Along the four chapters of the books, it will help you in:<st.
... Read more
Kotler On Marketing

How To Create, Win, and Dominate Markets

by Philip Kotler ...

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound ... Read more

$13.99 USD

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound
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Brand Equity & Advertising

Advertising's Role in Building Strong Brands

Edited by David A. Aaker, Alexander Biel ...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Read more

$132.99 USD

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new
... Read more

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Top Series in United States

Business and Management (R0)

Marketing Management, Global Edition

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5

Stories To Take To Your Grave: Wandering Souls

Jack Ma: The Biography of an Unlikely Tech Tycoon

People who read these also enjoyed

Business Model Generation

The Unemployed Millionaire

Investing in People

The Digital Transformation Playbook

Behind the Cloud

Decision Maker's Playbook, The

Kotler On Marketing

Brand Equity & Advertising

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