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The Future of B2B Marketing

Harnessing AI to Unlock Smarter Decisions

by Luan Wise ...

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be ... Read more

$27.99 USD

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B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be
... Read more
Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

by Tom Bowden-Green, Luan Wise ...

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience, ... Read more

Was $49.99 USD Now $44.99 USD

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience,
... Read more
Smart Social Media

How to grow your business with social media marketing

by Luan Wise ...

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Read more

$18.99 USD

Also available as: Audiobook

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is
... Read more

Also available as: Audiobook
Smart Social Media

How to grow your business with social media marketing

by Luan Wise ...

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Read more

$16.99 USD

Also available as: Audiobook

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Smart Social Media

How to grow your business with social media marketing

by Luan Wise ...

Narrated by Olivia Dowd ...

Unabridged

4 hours 22 min

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia DowdYou might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business ... Read more

$12.99 USD

Also available as: eBooks

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia DowdYou might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business
... Read more

Also available as: eBooks
Privacy in the Age of Social Media: Beyond the Like

by Manimuthu Arunmozhi, Luan Wise ...

Series series Current Issues in Cyberpsychology
Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.This book dives into the heart of social media’s greatest paradox: the pursuit of connection versus the protection of ... Read more

$49.99 USD

Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.This book dives into the heart of social media’s greatest paradox: the pursuit of connection versus the protection of
... Read more

The Joy of Metrics

Harness the Power of Measurement & Visualization to Enhance Your Organizational Resilience Program

by Dawn Grzena and Dr. Bernard Jones ...

Senior executives and Organizational Resilience practitioners across organizations continue to focus on understanding their continuity risk profile. Making informed choices about continuity assessment, planning, and overall preparedness is vital. Implementing enhancements can demonstrate continuous and systemic improvement of an organization’s risk posture. Ultimately, organizations need constant ... Read more

$9.99 USD

Senior executives and Organizational Resilience practitioners across organizations continue to focus on understanding their continuity risk profile. Making informed choices about continuity assessment, planning, and overall preparedness is vital. Implementing enhancements can demonstrate continuous and systemic improvement of an organization’s risk posture. Ultimately, organizations need constant
... Read more
Common Sense Talent Management

Using Strategic Human Resources to Improve Company Performance

by Steven T. Hunt ...

A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means, how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including staffing, performance management, compensation, ... Read more

$52.00 USD

A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means, how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including staffing, performance management, compensation,
... Read more
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

$28.99 USD

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Read more
The Platform Society

Public Values in a Connective World

by José van Dijck, Thomas Poell, Martijn de Waal ...

Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one's disease, hail a cab using Uber, or read the news through Facebook's Instant Articles. The promise of connective platforms is that they offer personalized services and contribute to innovation and economic growth ... Read more

$34.99 USD

Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one's disease, hail a cab using Uber, or read the news through Facebook's Instant Articles. The promise of connective platforms is that they offer personalized services and contribute to innovation and economic growth
... Read more
The Harvard Business Review Sales Management Handbook

How to Lead High-Performing Sales Teams

by Prabhakant Sinha, Arun Shastri, Sally E. Lorimer ...

Series series HBR Handbooks
Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the ... Read more

$21.99 USD

Also available as: Audiobook

Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the
... Read more

Also available as: Audiobook
Project Management

by Matthew Batchelor ...

Series series Collins Business Secrets
The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies ... Read more

$0.99 USD

Also available as: Audiobook

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies
... Read more

Also available as: Audiobook

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Top Series in United States

Current Issues in Cyberpsychology

The Future of B2B Marketing

Marketing and Psychology

Smart Social Media

Smart Social Media

Smart Social Media

Privacy in the Age of Social Media: Beyond the Like

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The Joy of Metrics

Common Sense Talent Management

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

The Platform Society

The Harvard Business Review Sales Management Handbook

Project Management

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