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“michael vliek”

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  • The Psychology of Influence

    Theory, research and practice

    by Michael Vliek, Joop Pligt ...
    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may ... Read more

    $73.99 USD