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Big Data Marketing Strategies for Superior Customer Experience

Edited by Jose Ramon Saura ...

The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a ... Read more

$229.99 USD

The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a
... Read more
RFID Technology Integration for Business Performance Improvement

Edited by In Lee ...

The development of radio-frequency electromagnetic fields for wireless data transmission has presented several new opportunities for sharing, tracking, and reading digital information in various industries. RFID Technology Integration for Business Performance Improvement presents emerging research surrounding the use and value of Radio Frequency Identification (RFID) technology for cost reduction, ... Read more

$193.99 USD

PRE-ORDER

The development of radio-frequency electromagnetic fields for wireless data transmission has presented several new opportunities for sharing, tracking, and reading digital information in various industries. RFID Technology Integration for Business Performance Improvement presents emerging research surrounding the use and value of Radio Frequency Identification (RFID) technology for cost reduction,
... Read more
Ranked Set Sampling Models and Methods

Edited by Carlos N. Bouza-Herrera ...

When it comes to data collection and analysis, ranked set sampling (RSS) continues to increasingly be the focus of methodological research. This type of sampling is an alternative to simple random sampling and can offer substantial improvements in precision and efficient estimation. There are different methods within RSS that can be further explored and discussed. On top of being efficient, RSS is ... Read more

$184.99 USD

When it comes to data collection and analysis, ranked set sampling (RSS) continues to increasingly be the focus of methodological research. This type of sampling is an alternative to simple random sampling and can offer substantial improvements in precision and efficient estimation. There are different methods within RSS that can be further explored and discussed. On top of being efficient, RSS is
... Read more
Menos Achismo, Mais Dados

Um guia prático de como transformar dados em decisão

by Gustavo Esteves ...

Você já se perguntou como transformar seu marketing digital de uma estratégia de tentativa e erro em uma máquina de crescimento previsível? Bem-vindo ao mundo dos dados. Neste livro, mergulhe no emocionante universo das métricas e dos dados aplicados ao marketing digital. Desvende o mistério por trás daqueles números aparentemente abstratos que os analistas costumam apresentar de forma quase ... Read more

$7.99 USD

Você já se perguntou como transformar seu marketing digital de uma estratégia de tentativa e erro em uma máquina de crescimento previsível? Bem-vindo ao mundo dos dados. Neste livro, mergulhe no emocionante universo das métricas e dos dados aplicados ao marketing digital. Desvende o mistério por trás daqueles números aparentemente abstratos que os analistas costumam apresentar de forma quase
... Read more
Society 5.0: Cyberspace for Advanced Human-Centered Society

Edited by Alla G. Kravets, Alexander A. Bolshakov, Maxim Shcherbakov ...

Series series Engineering (R0)
This book includes new findings on socio-economic cyber systems control and development approaches based on AI and data-driven techniques. The authors determine key social challenges and the main features of management and modeling processes. To enhance the efficiency of the socio-economic process, new approaches were suggested as well as its components based on the concept of Society 5.0. In this ... Read more

$170.99 USD

This book includes new findings on socio-economic cyber systems control and development approaches based on AI and data-driven techniques. The authors determine key social challenges and the main features of management and modeling processes. To enhance the efficiency of the socio-economic process, new approaches were suggested as well as its components based on the concept of Society 5.0. In this
... Read more
The Practitioner's Guide to Graph Data

Applying Graph Thinking and Graph Technologies to Solve Complex Problems

by Denise Gosnell, Matthias Broecheler ...

Graph data closes the gap between the way humans and computers view the world. While computers rely on static rows and columns of data, people navigate and reason about life through relationships. This practical guide demonstrates how graph data brings these two approaches together. By working with concepts from graph theory, database schema, distributed systems, and data analysis, you’ll arrive ... Read more

$48.99 USD

Graph data closes the gap between the way humans and computers view the world. While computers rely on static rows and columns of data, people navigate and reason about life through relationships. This practical guide demonstrates how graph data brings these two approaches together. By working with concepts from graph theory, database schema, distributed systems, and data analysis, you’ll arrive
... Read more
Effective Data Science Infrastructure

How to make data scientists productive

by Ville Tuulos ...

Simplify data science infrastructure to give data scientists an efficient path from prototype to production.In Effective Data Science Infrastructure you will learn how to:Design data science infrastructure that boosts productivityHandle compute and orchestration in the cloudDeploy machine learning to productionMonitor and manage performance and resultsCombine cloud-based tools into a cohesive data ... Read more

$49.99 USD

Simplify data science infrastructure to give data scientists an efficient path from prototype to production.In Effective Data Science Infrastructure you will learn how to:Design data science infrastructure that boosts productivityHandle compute and orchestration in the cloudDeploy machine learning to productionMonitor and manage performance and resultsCombine cloud-based tools into a cohesive data
... Read more
Advances in Scalable and Intelligent Geospatial Analytics

Challenges and Applications

Edited by Surya S Durbha, Jibonananda Sanyal, Lexie Yang, Sangita S Chaudhari, Ujwala Bhangale, Ujwala Bharambe, Kuldeep Kurte ...

Geospatial data acquisition and analysis techniques have experienced tremendous growth in the last few years, providing an opportunity to solve previously unsolved environmental- and natural resource-related problems. However, a variety of challenges are encountered in processing the highly voluminous geospatial data in a scalable and efficient manner. Technological advancements in high ... Read more

$73.99 USD

Geospatial data acquisition and analysis techniques have experienced tremendous growth in the last few years, providing an opportunity to solve previously unsolved environmental- and natural resource-related problems. However, a variety of challenges are encountered in processing the highly voluminous geospatial data in a scalable and efficient manner. Technological advancements in high
... Read more
Bidirectional Comparison of Nominal Sets

Asymmetry of Proximity

by Grażyna Szkatuła, Maciej Krawczak ...

Series series Intelligent Technologies and Robotics (R0)
The authors propose a novel measure of proximity between two sets of nominal elements. This measure describes the changes in the first set after adding the second set or changes in the second set after adding the first set.It is crucial to note that this measure is not symmetric, it means that the perturbation of the first set on the second set can be different than the perturbation of the ... Read more

$152.99 USD

The authors propose a novel measure of proximity between two sets of nominal elements. This measure describes the changes in the first set after adding the second set or changes in the second set after adding the first set.It is crucial to note that this measure is not symmetric, it means that the perturbation of the first set on the second set can be different than the perturbation of the
... Read more
Innovations in Machine and Deep Learning

Case Studies and Applications

Edited by Gilberto Rivera, Alejandro Rosete, Bernabé Dorronsoro, Nelson Rangel-Valdez ...

Series series Intelligent Technologies and Robotics (R0)
In recent years, significant progress has been made in achieving artificial intelligence (AI) with an impact on students, managers, scientists, health personnel, technical roles, investors, teachers, and leaders. This book presents numerous successful applications of AI in various contexts.The innovative implications covered fall under the general field of machine learning (ML), including deep ... Read more

$197.99 USD

In recent years, significant progress has been made in achieving artificial intelligence (AI) with an impact on students, managers, scientists, health personnel, technical roles, investors, teachers, and leaders. This book presents numerous successful applications of AI in various contexts.The innovative implications covered fall under the general field of machine learning (ML), including deep
... Read more
Transformação Digital: Automatização De Processos De Negócios Com Inteligência Artificial

by Geraldo Nunes Corrêa ...

Em um mundo cada vez mais digital e interconectado, as empresas enfrentam o desafio de integrar tecnologias emergentes para se manterem competitivas e eficientes. Este livro mergulha nas profundezas da transformação digital, explorando como a combinação de chatbots, análise preditiva, análise de sentimentos, marketing digital, gestão de estoques e logística, e prevenção de fraudes está remodelando ... Read more

$10.99 USD or Free with Kobo Plus

Em um mundo cada vez mais digital e interconectado, as empresas enfrentam o desafio de integrar tecnologias emergentes para se manterem competitivas e eficientes. Este livro mergulha nas profundezas da transformação digital, explorando como a combinação de chatbots, análise preditiva, análise de sentimentos, marketing digital, gestão de estoques e logística, e prevenção de fraudes está remodelando
... Read more
Machine Intelligence and Big Data Analytics for Cybersecurity Applications

Edited by Yassine Maleh, Mohammad Shojafar, Mamoun Alazab, Youssef Baddi ...

Series series Intelligent Technologies and Robotics (R0)
This book presents the latest advances in machine intelligence and big data analytics to improve early warning of cyber-attacks, for cybersecurity intrusion detection and monitoring, and malware analysis. Cyber-attacks have posed real and wide-ranging threats for the information society. Detecting cyber-attacks becomes a challenge, not only because of the sophistication of attacks but also because ... Read more

$188.99 USD

This book presents the latest advances in machine intelligence and big data analytics to improve early warning of cyber-attacks, for cybersecurity intrusion detection and monitoring, and malware analysis. Cyber-attacks have posed real and wide-ranging threats for the information society. Detecting cyber-attacks becomes a challenge, not only because of the sophistication of attacks but also because
... Read more
Traducción e Interpretación: entre investigación y didáctica

Edited by Laura Sanfelici, Ana-Isabel Foulquié-Rubio ...

Este volumen, dirigido a docentes, investigadores y estudiantes en el ámbito de la Traduccióne Interpretación, es el resultado de las experiencias didácticas, profesionales y de investigaciónde los autores de los dieciséis capítulos que lo componen. Su objetivo es acercar la teoría a lapráctica con una temática muy amplia, que incluye el análisis lingüístico, la autotraducción, latraducción de ... Read more

$61.99 USD

Este volumen, dirigido a docentes, investigadores y estudiantes en el ámbito de la Traduccióne Interpretación, es el resultado de las experiencias didácticas, profesionales y de investigaciónde los autores de los dieciséis capítulos que lo componen. Su objetivo es acercar la teoría a lapráctica con una temática muy amplia, que incluye el análisis lingüístico, la autotraducción, latraducción de
... Read more
The Semiotics of Consensus

Impact of Network Topology on Communication Strategies in Spanish Language Interaction Networks

by Tobias Gretenkort, Gerd Antos ...

Series Book 2 - Sprache und Digitalkultur / Language and Digital Culture
This book draws from graph theory and a semiotic comparison between language and distributed ledger technologies (also known as Blockchains) to motivate three experiments on language and network structure. The work explores the importance of this concept in different areas of linguistic research and establishes elements of a tentative linguistics of networks. Its empirical investigation is based ... Read more

$71.99 USD

This book draws from graph theory and a semiotic comparison between language and distributed ledger technologies (also known as Blockchains) to motivate three experiments on language and network structure. The work explores the importance of this concept in different areas of linguistic research and establishes elements of a tentative linguistics of networks. Its empirical investigation is based
... Read more
Why AI/Data Science Projects Fail

by Joyce Weiner ...

Series series Synthesis Lectures on Computation and Analytics
Recent data shows that 87% of Artificial Intelligence/Big Data projects don’t make it into production (VB Staff, 2019), meaning that most projects are never deployed. This book addresses five common pitfalls that prevent projects from reaching deployment and provides tools and methods to avoid those pitfalls. Along the way, stories from actual experience in building and deploying data science ... Read more

$26.99 USD

Recent data shows that 87% of Artificial Intelligence/Big Data projects don’t make it into production (VB Staff, 2019), meaning that most projects are never deployed. This book addresses five common pitfalls that prevent projects from reaching deployment and provides tools and methods to avoid those pitfalls. Along the way, stories from actual experience in building and deploying data science
... Read more
Advances in Computer Science for Engineering and Education VI

Edited by Zhengbing Hu, Ivan Dychka, Matthew He ...

Series series Springer Nature Proceedings excluding Computer Science
This book contains high-quality refereed research papers presented at the 6th International Conference on Computer Science, Engineering, and Education Applications (ICCSEEA2023), which took place in Warsaw, Poland, on March 17–19, 2023, and was organized by the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute”, the National Aviation University, Lviv Polytechnic ... Read more

$215.99 USD

This book contains high-quality refereed research papers presented at the 6th International Conference on Computer Science, Engineering, and Education Applications (ICCSEEA2023), which took place in Warsaw, Poland, on March 17–19, 2023, and was organized by the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute”, the National Aviation University, Lviv Polytechnic
... Read more
The AI Revolution: Driving Business Innovation and Research

Volume 1

Edited by Bahaa Awwad ...

Series series Engineering (R0)
This comprehensive book explores the transformative role of artificial intelligence (AI) in business innovation and research. It provides a solid foundation in AI technologies, such as machine learning, natural language processing, and computer vision, and examines how they reshape business models and revolutionize industries. The book highlights the strategic implications of AI in enhancing ... Read more

$197.99 USD

This comprehensive book explores the transformative role of artificial intelligence (AI) in business innovation and research. It provides a solid foundation in AI technologies, such as machine learning, natural language processing, and computer vision, and examines how they reshape business models and revolutionize industries. The book highlights the strategic implications of AI in enhancing
... Read more
DATA SCIENCE USING JDBC AND SQL SERVER WITH OBJECT-ORIENTED APPROACH AND APACHE NETBEANS IDE

by Vivian Siahaan, Rismon Hasiholan Sianipar ...

This book is SQL SERVER version of our previous book titled “DATA SCIENCE USING JDBC AND MYSQL WITH OBJECT-ORIENTED APPROACH AND APACHE NETBEANS IDE”. This book uses the SQL SERVER version of Sakila sample database which is a fictitious database designed to represent a DVD rental store. The tables of the database include film, film_category, actor, customer, rental, payment and inventory among ... Read more

$15.99 USD

This book is SQL SERVER version of our previous book titled “DATA SCIENCE USING JDBC AND MYSQL WITH OBJECT-ORIENTED APPROACH AND APACHE NETBEANS IDE”. This book uses the SQL SERVER version of Sakila sample database which is a fictitious database designed to represent a DVD rental store. The tables of the database include film, film_category, actor, customer, rental, payment and inventory among
... Read more
Geoinformatics and Data Analysis

Selected Proceedings of ICGDA 2026

Edited by Salah Bourennane, Caroline FOSSATI, Jean Sequeira ...

Series series Springer Nature Proceedings excluding Computer Science
This book presents a selection of high-quality, peer-reviewed papers from the 9th International Conference on Geoinformatics and Data Analysis (ICGDA 2026), held in Lyon, France, from April 13-15, 2026. This book covers a wide range of topics including Geospatial Data Analysis and Modeling, Geospatial Multimodal Data Analysis, Modeling Methods, and Security Management, Remote Sensing-based Spatial ... Read more

$179.99 USD

This book presents a selection of high-quality, peer-reviewed papers from the 9th International Conference on Geoinformatics and Data Analysis (ICGDA 2026), held in Lyon, France, from April 13-15, 2026. This book covers a wide range of topics including Geospatial Data Analysis and Modeling, Geospatial Multimodal Data Analysis, Modeling Methods, and Security Management, Remote Sensing-based Spatial
... Read more
Big Data Quantification for Complex Decision-Making

Edited by Chao Zhang, Wentao Li ...

Many professionals are facing a monumental challenge: navigating the intricate landscape of information to make impactful choices. The sheer volume and complexity of big data have ushered in a shift, demanding innovative methodologies and frameworks. Big Data Quantification for Complex Decision-Making tackles this challenge head-on, offering a comprehensive exploration of the tools necessary to ... Read more

$301.99 USD

Many professionals are facing a monumental challenge: navigating the intricate landscape of information to make impactful choices. The sheer volume and complexity of big data have ushered in a shift, demanding innovative methodologies and frameworks. Big Data Quantification for Complex Decision-Making tackles this challenge head-on, offering a comprehensive exploration of the tools necessary to
... Read more
数据流通：基础知识及实践

by 李晔，刘阳荷，刘心田，张华庆 ...

本书从数据流通的背景、基础、场景应用、市场生态体系、机制体制、趋势展望六个方面对数据流通的基础知识与实际应用进行介绍。综合本书内容可见，第一，本书是理论与实践的结合。以数据和数字经济的基础理论为出发点，再论述数据发挥作用的途径以及具体的实践应用，有助于对数据流通问题的理解。第二，内容覆盖了数据流通的各个环节、多个行业，从技术分析到机制设计。第三，数据流通是快速发展的领域，提供了相对前沿的知识。读者对象：期望了解数据流通和数字经济的学者、企业从业者、政府工作人员、学生等。 ... Read more

$4.99 USD

本书从数据流通的背景、基础、场景应用、市场生态体系、机制体制、趋势展望六个方面对数据流通的基础知识与实际应用进行介绍。综合本书内容可见，第一，本书是理论与实践的结合。以数据和数字经济的基础理论为出发点，再论述数据发挥作用的途径以及具体的实践应用，有助于对数据流通问题的理解。第二，内容覆盖了数据流通的各个环节、多个行业，从技术分析到机制设计。第三，数据流通是快速发展的领域，提供了相对前沿的知识。读者对象：期望了解数据流通和数字经济的学者、企业从业者、政府工作人员、学生等。
... Read more
Advanced Mathematics for the Modeling and Solution of Challenging Problems in Engineering

Edited by Oscar Castillo, Gökhan Çuvalcıoğlu, Feride Tuğrul ...

Series series Engineering (R0)
This book includes studies that give mathematical solution methods and mathematical modeling to support these methods for solving problems in the current application area of engineering, as well as studies that include solutions for problems that are also related to current life areas.In this book, some current problems in the field of mathematics and engineering, solutions to solve these problems ... Read more

$188.99 USD

This book includes studies that give mathematical solution methods and mathematical modeling to support these methods for solving problems in the current application area of engineering, as well as studies that include solutions for problems that are also related to current life areas.In this book, some current problems in the field of mathematics and engineering, solutions to solve these problems
... Read more
Mathematical Modeling for Big Data Analytics

Edited by Passent El-Kafrawy, Mohamed F. El-Amin ...

Mathematical Modelling for Big Data Analytics is a comprehensive guidebook that explores the use of mathematical models and algorithms for analyzing large and complex datasets. The book covers a range of topics, including statistical modeling, machine learning, optimization techniques, and data visualization, and provides practical examples and case studies to demonstrate their applications in ... Read more

$161.99 USD

Mathematical Modelling for Big Data Analytics is a comprehensive guidebook that explores the use of mathematical models and algorithms for analyzing large and complex datasets. The book covers a range of topics, including statistical modeling, machine learning, optimization techniques, and data visualization, and provides practical examples and case studies to demonstrate their applications in
... Read more
Applying Drones to Current Societal and Industrial Challenges

Edited by Diego Carou, Antonio Sartal, J. Paulo Davim ...

Series series Intelligent Technologies and Robotics (R0)
This book explores drone applications and the cutting-edge technologies that drive their functionality. From transforming everyday challenges like traffic congestion to enhancing efficiency in fields such as search and rescue operations, protection of critical infrastructure, and medicine, the book explores how drones serve as powerful allies to address diverse human needs. The chapters not only ... Read more

$179.99 USD

This book explores drone applications and the cutting-edge technologies that drive their functionality. From transforming everyday challenges like traffic congestion to enhancing efficiency in fields such as search and rescue operations, protection of critical infrastructure, and medicine, the book explores how drones serve as powerful allies to address diverse human needs. The chapters not only
... Read more

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