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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    de James Surowiecki ...
    Narrado por Erik Singer ...

    Abreviado

    5 hora 53 minutos

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

    $12.99 USD

  • Audiolibro

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    7 hora 2 minutos

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $17.99 USD

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    Narrado por Matthew Dixon, Ted McKenna ...

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $17.99 USD

  • Audiolibro

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    de Fred Reichheld ...
    Narrado por Walter Dixon ...

    Completo

    8 hora 37 minutos

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    9 hora 27 minutos

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

    $26.99 USD

  • Audiolibro

    Design for How People Think

    Using Brain Science to Build Better Products

    de John Whalen, Ph.D. ...
    Narrado por Mitchell Dorian ...

    Completo

    4 hora 43 minutos

    User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Audiolibro

    Investér dig fri

    Det er aldrig for sent at investere sig til et bedre liv

    de Kasper Birk, Pernille Wahlgren ...
    Narrado por Kasper Birk ...

    Completo

    4 hora 35 minutos

    Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... Leer más

    $17.99 USD

  • Audiolibro

    Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    Narrado por Jay Baer, Marcus Sheridan ...

    Completo

    4 hora 51 minutos

    The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

    Antes $24.99 USD Ahora $15.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Velvet Rope Economy

    How Inequality Became Big Business

    de Nelson D. Schwartz ...
    Narrado por Jason Culp ...

    Completo

    12 hora 33 minutos

    From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.In nearly every realm of daily life--from health care to education, highways to home security--there is an ... Leer más

    $22.99 USD

  • Audiolibro

    從聽懂到成交信任的速度，快速獲得客戶信賴的高效策略：看透客戶心理，解讀客戶言語中的潛臺詞，精準擊中每個交易的破綻

    de 黃華彬，肖莉莉 ...

    Completo

    42 minutos

    想成為銷售高手必備的成交祕訣！從熱愛自己的職業做起，透過激發內在熱情透過說話的藝術拉近與客戶的互動，建立穩固的關係打造舒適的談話氛圍，促使交易自然而然的達成從客戶的話語中獲得關鍵資訊，聽懂隱藏其中的弦外之音【銷售的初心】——愛上自己的職業本書的最一開始以「最好的銷售是愛上自己的職業」為主題，首先闡述了熱愛職業的重要性，指引讀者尋找銷售的初心。透過掌握表達情感的技巧、克服拒絕等等工作上的技巧，讓讀者深刻理解成功銷售背後所要付出的努力。同時，作者提到完善的售後服務是競爭力的核心，使讀者能夠深刻了解到客戶滿意度與忠誠度是銷售的關鍵。【心靈對話，語言的藝術】——說話高手的祕密成功的業務員必然是出色的說話高手，越是厲害的業務員越能善用語言的藝術。透過禮貌的表達，贏得客戶的好感，讚揚客戶優點，拉近與客戶的距離。尋找共同話題，將陌生的客戶轉化為盟友，進行讓客戶感到舒適的談話 ... Leer más

    $3.99 USD

  • Audiolibro

    Punters

    How Paddy Power Bet Billions and Changed Gambling Forever

    de Aaron Rogan ...
    Narrado por Aidan Kelly ...

    Completo

    9 hora 15 minutos

    The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but ... Leer más

    $27.99 USD

  • Audiolibro

    كيف تحدّد موقع منتج في السوق: اجعل قيمة منتجك واضحة ومقنعة واختياره سهلًا

    de إحسان الجندي ...
    Narrado por إحسان الجندي ...

    Completo

    2 hora 34 minutos

    تجاوز ضجيج المنافسة في قطاع الأعمال وابنِ استراتيجية تسويق تجعل منتجك الخيار البديهي والوحيد للعميل وسط سوق مزدحم. استمع أثناء تنقلك اليومي إلى هذا الدليل العملي الذي يغوص في سيكولوجية العميل واحتياجاته الحقيقية، ليحول أفكارك التجارية المعقدة إلى رسائل واضحة ومباشرة.بدلاً من إهدار الميزانيات والجهد على ترويج عشوائي، يمنحك هذا المحتوى الصوتي خريطة طريق استراتيجية لترسيخ مكانتك الذهنية لدى ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Det grønne pengetræ

    Sådan scorer vi kassen på klimakrisen

    de Magnus Barsøe ...
    Narrado por Mikkel Hansen ...

    Completo

    4 hora 28 minutos

    Vi ved det godt: Klimakrisen er tidens største politiske, sociale og økonomiske problem. Vores afhængighed af fossile brændsler risikerer reelt at blive menneskehedens endeligt. Vi skylder fremtidige generationer at sætte alt ind for at reducere udledningen af drivhusgasser. Lige nu.Men glem alt dette et øjeblik. Det grønne pengetræ er hverken en appel til din dårlige samvittighed eller dit varme ... Leer más

    $31.99 USD

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    The Power of Fifty Bits

    de Bob Nease, , PhD ...
    Narrado por Qarie Marshall ...

    Completo

    5 hora 24 minutos

    Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer ... Leer más

    $24.99 USD

  • Audiolibro

    Hispanic Market Power

    America’s Business Growth Engine

    de Isaac Mizrahi ...
    Narrado por Andrew Joseph Perez ...

    Completo

    7 hora 39 minutos

    The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    Achetez moins, gardez le meilleur : Dépensez de façon réfléchie en vous sentant libre de choisir

    de Sarah Cochet ...
    Narrado por Sarah Cochet ...

    Completo

    2 hora 5 minutos

    Reprenez le contrôle de vos finances personnelles sans frustration grâce à une consommation consciente et apaisée. Si vous avez l'impression de subir vos dépenses quotidiennes ou de chercher du réconfort dans des achats compulsifs, cette écoute vous offre un espace déculpabilisant pour respirer. Transformez votre trajet quotidien en un moment d'introspection libérateur pour comprendre vos ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Exceeding Customer Expectations

    What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

    de Kirk Kazanjian ...
    Narrado por Alan Sklar ...

    Abreviado

    6 hora 25 minutos

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Leer más

    $15.99 USD

  • Audiolibro

    Digital Strategy: Learn To Transform Your Business for the Digital Age

    de Mark Robertson ...
    Narrado por Nick Dolle ...

    Completo

    25 minutos

    Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Audiolibro

    See the World of Marketing: A Fresh Perspective Awaits

    Dive into Marketing Insights! Experience engaging audio lessons for enhanced success in this dynamic field.

    de Percival Waverly ...
    Narrado por Nick Porter ...

    Completo

    2 hora 32 minutos

    "See the World of Marketing: A Fresh Perspective Awaits"Are you eager to advance your career in marketing and solidify your understanding by exploring cutting-edge concepts?Looking for a guide that offers all the tools you need to transform your marketing strategies?Your search ends here!This guide serves as your ultimate companion for deepening your marketing knowledge, applying new skills,... ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Audiolibro

    Generation AI

    Why Generation Alpha and the Age Of AI Will Change Everything

    de Matt Britton ...
    Narrado por Jonathan Strait ...

    Completo

    6 hora 39 minutos

    A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    Afinal, o que é exatamente um distúrbio financeiro?

    de Cesar Bravo, Cesar Bravo ...
    Narrado por Márcio Lino ...

    Abreviado

    8 minutos

    Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida. ... Leer más

    $1.99 USD

  • Audiolibro

    INCLUSIVE: THE NEW EXCLUSIVE.

    How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table.

    de Heather Landex ...
    Narrado por Heather Landex ...

    Completo

    4 hora 23 minutos

    Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for ... Leer más

    $25.99 USD o gratis con Kobo Plus